Culture-Fit Diagnosis — Break Bad Marketing
Break Bad Marketing
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Your Culture-Fit Diagnosis
Once submitted you'll immediately receive the "7 Red Flags Your Ads Are Attracting the Wrong Students" checklist PDF
- Gjorgji Cvetkovski
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Step 1 of 7
About You & Your School
Section 1 of 7
About You and Your School
Helps establish baseline context for your Blueprint.
Full name
*
Please enter your full name.
Email address
*
Please enter a valid email address.
Website link
*
Please enter your website URL.
How long have you been running your school?
*
Less than 1 year
1–3 years
3–7 years
7+ years
Please select an option.
How many active, paying students do you currently have?
*
Under 20
20–50
51–100
100–200
200+
Please select an option.
Are you running your school full-time or part-time?
*
Full-time
Part-time
Please select an option.
Next: Your Numbers →
Section 2 of 7
Your Numbers
This is what's used to calculate your AES Phase Priority Score. All fields are required.
What is your trial/appointment show-up rate?
*
What % of people who book actually show up?
Below 30%
30–50%
51–70%
Above 70%
I don't track this
Please select an option.
What is your enrollment rate?
*
Of the people who show up to a trial class, what % enroll?
Below 25%
25–40%
41–60%
Above 60%
I don't track this
Please select an option.
What is your estimated 3-month student retention rate?
*
What % of students who enroll are still active 3 months later?
Below 50%
50–65%
66–80%
81–90%
Above 90%
I don't track this
Please select an option.
What does your average student pay per month?
*
Please enter your average monthly fee.
How long does the average student stay with you?
*
Less than 3 months
3–6 months
6–12 months
1–2 years
2+ years
Please select an option.
Approximate monthly revenue
*
Please enter your approximate monthly revenue.
Estimated profit margin
*
Below 20%
20–35%
36–50%
Above 50%
I don't know
Please select an option.
← Back
Next: Student Acquisition →
Section 3 of 7
Student Acquisition (Phase 1 of A.E.S.)
Tells you where the wrong students are entering.
How do you currently attract new leads?
*
Select all that apply
Meta (Facebook/Instagram) ads
Google ads
Organic social media
Word of mouth (referrals)
Walk-ins
Partnerships / local events
Other
Please select at least one option.
Describe the kind of student you WANT more of
*
2–3 sentences
Please describe your ideal student.
What type of student are you tired of enrolling?
*
e.g. price shoppers, competitive types who don't respect the art, people who quit within 60 days
Please answer this question.
Do your current ads or posts specifically describe the type of student you're looking for?
*
They target anyone interested in martial arts
They describe a specific type of person
Somewhere in between
Please select an option.
← Back
Next: Qualification & Follow-Up →
Section 4 of 7
Qualification and Follow-Up (Phase 2 of A.E.S.)
Tells you where serious leads are slipping through the cracks.
How quickly do you typically follow up with a new lead?
*
Within 5 minutes
Within 1 hour
Within a few hours
Same day
Next day or later
Please select an option.
What happens after someone books a trial class?
*
Select all that apply
I send them a confirmation message
I send automated reminders
I call them personally before the class
Nothing — they just show up (or don't)
Other
Please select at least one option.
Do you have any kind of qualification step before someone can book a trial class?
*
e.g. a questionnaire, a phone call, an application
Yes
No
Building one
Please select an option.
What do you say or send to a lead to prepare them for their first class?
*
If nothing, just say "nothing"
Please answer this question.
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Next: Onboarding & Retention →
Section 5 of 7
Onboarding and Retention (Phase 3 of A.E.S.)
Tells you how "pre-sold" students are when they arrive.
When a new student enrolls, what's the first thing you do after they sign up?
*
Please answer this question.
Do you set explicit expectations about training commitment and culture with new students before or at enrollment?
*
Yes, always
Sometimes
Rarely
No
Please select an option.
What do you think is the #1 reason students quit your school before the 6-month mark?
*
Please answer this question.
Have you ever had to refund or remove a student because they weren't a culture fit?
*
Yes, more than once
Yes, once or twice
No, but I should have
No
Please select an option.
← Back
Next: The Culture-Fit Check →
Section 6 of 7
The Culture-Fit Check
This is your filter — mirrors exactly what the sales letter promises.
Why did you open your school?
*
Please answer this question.
What makes your school fundamentally different from the schools around you?
*
Please answer this question.
In your own words, what does "culture-fit student" mean to YOU?
*
Please answer this question.
Are you willing to turn away a student who doesn't fit your culture, even if you need the money?
*
Yes, without hesitation
Most of the time
I struggle with this
No, I need the enrollment
Please select an option.
What is your single biggest frustration with how your school is running right now?
*
Please answer this question.
What have you already tried to solve this problem?
*
Be specific
Please answer this question.
What would a successful outcome from working together look like for you in the next 6 months?
*
Please answer this question.
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Next: Commitment Check →
Section 7 of 7
Commitment Check
Filters out time-wasters at the application stage itself.
On a scale of 1–10, how serious are you about solving your culture-fit problem RIGHT NOW?
*
1 = just browsing · 10 = ready to move
5
1 — Just browsing
10 — Ready to move
Please set your commitment level.
If the Culture-Fit Diagnosis makes sense and we're a mutual fit, are you in a position to invest in implementing the Automatic Enrollment System (A.E.S.) this quarter?
*
Yes
Possibly, depends on the investment
No, I'm just exploring right now
Please select an option.
Is there anything else you'd like me to know before our session?
← Back
Submit My Application & Get the Checklist →
All your info is kept confidential
You'll immediately receive the "7 Red Flags Your Ads Are Attracting the Wrong Students" checklist PDF
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